Why I Invested in My Own Brand Storytelling Session (And Why The Energy It Always Gives Me Is Worth It)

I tell my clients this all the time: brand photos aren’t just for marketing.
They’re for momentum.
They’re for confidence.
They’re for staying true to who you are now and ushering in the future you.

Which is exactly why I invest in my own brand storytelling sessions regularly. I am more comfortable behind the lens but I know I need to get in front of the lens if I want to build and brand and life I love.

I do my own brand session every year (at least).

Not because something is “wrong.”
Not because I feel behind.
But because I know, without question- trust me I have dine it for a few years now and it matters, the energy and clarity it brings every single time.

See my recent brand session over at Hawa Images. 

Why Refresh My Brand Imagery?

My business evolves.
My messaging and content shifts and refines.
My leadership expands.

And my brand visuals? They need to evolve too! I don’t wait until my photos feel outdated or misaligned. I choose to refresh because I understand how powerful it is to see yourself reflected accurately in your brand in real time.

Brand storytelling sessions allow me to:

• Stay visually aligned with my current season
• Show up confidently and consistently across platforms
• Lead from the front, not the sidelines
• Draw new attention to my content because let’s be real everyone likes to see new images
• Practice what I say all the time with integrity

This isn’t reactive. It’s strategic and it was a sacrifice: of time (I was SO busy but ended the year with investing in me so I can start 2026 strong) and money (I get it it ain’t cheap but it is WORTH IT). I had a million reasons not to but I did it and I love the results! Special shout out to my friend Mabyn for meeting up in Greensboro for the day of creating images together! And shout out to Leah of The Jet Set Mindset for being a fabulous client that day!